Find more clients.
Close more sales.
See more $$$.
Next cohort: May 2024
The system I provide in the Sales and Marketing Playbook course teaches you step-by-step how to build your own business with a road map and a template to follow.
Before I tell you about this game-changing program, let's talk about who this course is really for.....
Whether you....
started this business for the freedom to make your own schedule, and get out of the 9-5. That freedom has turned into an endless rabbit hole of marketing and quoting and seeing no results.
are an agent who wants to stop doing “all the things” and start doing the specific things that turn a quote into a booking.
are a new agent who just started in this industry and you so badly want to excel, but you have no idea where to start.
You're in the right place and I'm going to tell you exactly how the playbook will give you the tools, inspiration, and unparalleled support on your journey to become a top sales agent.
There is a lack of relational sales and marketing training for travel agents. I take what made my business a success and teach it to other agents.
Hi! I'm Dana Zificsak. I am a travel agent educator specializing in sales and marketing.
In my signature course, The Travel Agent's Playbook, I guide you through how to find clients and teach you my step-by-step sales process from when a potential client reaches out all the way to welcoming them home from a fabulous vacation.
This formula is based on my 10+ years of selling travel and how I went from a tired teacher to a travel agent who doubled her teaching salary by year 3 of being an agent.
By the end of this essential program, you will have...
Created a non-social media marketing strategy with walk-through videos and templates to make it easy to implement
Created guides for new clients for working with you, an appointment scheduler set up and a quote request form that asks all the right questions
Leveraged the art of qualifying questions that will increase your overall sales
Created clear, concise quote template
Crafted a follow-up process that closes more sales
Here's What You Get with the Six-Figure Sales Course
If you think about all the other ways you can learn marketing and sales strategy....
Spend thousands of dollars on a business degree from a college taught by instructors who know nothing about our industry
Hire an expensive business coach who hasn't ever booked travel clients
Learn from the school of hard knocks and figure it all out on your own... but how many sales will you miss out on?
*OR* you can learn from someone who not only has an education background but has also been an agent for the past 10 years and who still books travel.
Enroll Now
Choose your payment option.
Remember, 3 good bookings covers your investment in this course.
Payment Terms
You may choose between a single payment of $849 (due immediately) or 12 monthly payments of $72 . If you select a payment plan, you must pay the initial payment today of $72 and then your selected payment method will be automatically charged the following 11 payments on a monthly basis, for a total payment of $864. If you opt for monthly payments, you will remain responsible for those payments unless you obtain a refund according to the Program’s Refund Policy set forth here. You may not cancel or avoid these payments except through the Refund Policy. In the event that any payment is not made, the Company shall immediately suspend your access to the Program and any bonuses. Full Terms and Conditions of the course can be found by
clicking here.
So Let's Recap....
Here's what you get with the 6-Figure Sales Formula course
The Six Figure Sales Formula Curriculum
You'll get the 6-Figure Sales course which includes 2 marketing modules and 6 sales modules that show you the exact steps to increase your sales numbers This is your blueprint for sales success, even if you are starting from scratch. This isn't just any other course, this is a game-changing, immersive learning experience from an agent who has been in the industry for 10 years.
Exclusive Discussion Group
Join all the other agents (just like you) who have enrolled in the course in a private Facebook group. Everyone in the group is investing in their business and you'll find amazing agents to connect, learn, and grow with.
Bonus #1: Live Group Coaching Sessions on Zoom
With each module, we will have a session where you can send in questions or come on live and ask me live for instant feedback or guidance; so you can implement what you are learning.
Bonus #2: Social Media Marketing Toolkit
In this bonus, I show you how to write your bio and the formula for writing posts that connect to your audience.
Bonus #3: September 2023 in Travel Agent Sales Lab
This bonus is a free trial to the Travel Agent Sales Lab Membership. This is the perfect community to hold you accountable to implementing all you learned in 6 Figure Sales.
Remaining time to enroll
Payment Terms
You may choose between a single payment of $849 (due immediately) or 12 monthly payments of $72 . If you select a payment plan, you must pay the initial payment today of $72 and then your selected payment method will be automatically charged the following 11 payments on a monthly basis, for a total payment of $864. If you opt for monthly payments, you will remain responsible for those payments unless you obtain a refund according to the Program’s Refund Policy set forth here. You may not cancel or avoid these payments except through the Refund Policy. In the event that any payment is not made, the Company shall immediately suspend your access to the Program and any bonuses. Full Terms and Conditions of the course can be found by
clicking here.
Plus You'll be Backed by a Risk-Free 30-Day Guarantee
If this was me when I first started as an agent and it was me considering whether to invest $849 in my brand new travel business – my scrolling fingers would race to this part of the page. I get you!
You’re not afraid to invest in your business as long as it’s a wise one… with plenty of ROI to show for it. (Sooner rather than later.)
So here’s why you can place your confidence in a money-back guarantee and set any enrollment nerves aside.
By the end of 30 days, you’ll have received access to at least the first 3 modules of the 6-Figure Sales Formula.
Meaning you’ll have had the opportunity to learn all about marketing outside of social media, leads, and how to qualify them so you can get them a valuable quote.
If you don’t feel totally confident and motivated by the 6-Figure Sales Formula by 4 pm EDT on July 21, 2023, simply reach out and I'll refund your investment.
What Students are Saying.....
"My sales this year have doubled from my best year in 2019. I have been so busy and really had a very huge boost this year.
I definitely grew in confidence in my social media and have had a lot of bucket list type trips booked via my posts in my client group and have been able to engage with clients more via social media.
Tara M.
Travel Agent
Founding Member, TA Sales Lab
"My sales have increased including repeat clients since working with Dana.
I am now consistently booking trips every month. I don't have those lulls in sales because I am reaching out and following up with clients."
Marci W.
Travel Agent
Founding Member, TA Sales Lab
"My sales not only have grown, but I've been much more efficient as an agent. Dana has introduced me to making my career easier for me. With her training, I've come to love the other aspects and to make those other aspects easy for me and fun for my guests. It's so much more than social media assistance. And, the accountability to the others is what keeps me going (but no one says anything if you don't check the done button-there's no pressure at all). I will be renewing Dana's services for next year also.
Monica H.
Travel Agent
TA Sales Lab Group Member
You might have some questions....
What if I don't enough time to do the work?
I know it is hard to find the time to do anything, but do you find the time to scroll on your phone? If so take 20 minutes of that a day and work on your business by completing your course deliverables.
There are 8 weeks with instruction and 2 weeks to work on what I teach you for a total of 10 weeks. You will need 1-3 hours/week to complete everything in the 10 weeks.
However, you have lifetime access to the course, so if you find you are lacking in time during the course, you can catch up on your own when it works for you.
I'm feeling a bit overwhelmed by all the things I'm going to need to learn and execute following this program. Are you sure I can do this?
I’ll be totally up front with you.
YES, there’s a significant amount of things I’m going to ask you to learn and implement inside the 6 Figures Sales Course.
YES, it’ll probably get a little uncomfortable at times.
YES, you’ll have moments when you might curse my name out loud and scare your neighbors or pets (I forgive you in advance).
But here’s the thing…As long as you’re willing to invest a few hours every week, be patient, and reach out for help every time you get stuck, you can absolutely do this.
You've probably recognized by now that you get what you give in this industry. If you invest time and work hard, the business comes.
If you’re reading this, I’m sure you actually want to put in the effort and feel like you’ve earned the life-changing outcomes that increasing your sales can provide.
You want to be sure that every amount of effort you invest will help move you to your end goal.
And that's my big promise to you. You'll never waste your time or energy and you'll always feel that everything you're doing is bringing you one step closer to increasing your sales and all the fulfillment it provides.
I do not know if I want to spend this much money on my business.
Much like how we invest in college courses to further our careers, this program has a similar benefit at a much lower price tag. The value in this program is in that you are learning a skill that will benefit you for the length of your career as an agent. Just 2-3 good bookings would cover the fee.
I'm fairly new to being a travel agent. Is this going to be too advanced for me?
No, it would not be too advanced. This is the course every new agent should take. You will be way ahead of the curve from those who have not been trained in the Sales Process like we do in this course.
We’ve had longtime “veterans” use this course to fine tune their processes to increase their sales and quote to closed rate.
I walk you through every piece of the process step-by-step.
This industry is a slow-growth for sales and consistent commissions. Patience, resilience and perseverance are the common denominators between all my successful students.
Whether you’re somewhat new to the industry or have been at this a while, the difference-maker will ALWAYS be your willingness to stay the course, trust the process, and do the hard work. I can show you the steps, but you need to follow them.
I don't have a lot of followers or clients, will this work for me?
Even if you have just 25 likes on your FB page, if you put all 25 of those people in a room it would feel like a lot.It's not the size of your client book or page likes that matter. It's your commitment to connect with your audience and provide value consistently. The
Do I get the full course at once?
You’ll be given access to one module per week(except for the implementation weeks) ‒ so that you have ample time to dive into the lessons and execute the deliverables BEFORE moving onto the next.
We do this to protect your time, attention and focus while sparing you from the intense overwhelm that agents feel when learning a new process.
What if I try the 6-Figure Sales Formula and realize it's not right for me?
We’re so confident that you’ll love the 6-Figure Sales Formula that we offer a 30-day money-back guarantee. This gives you ample time to test out the program and work through the first 2 modules of the course. If, after 30 days of working through the first 2 modules and you don’t feel totally motivated and confident in your ability to use the program, simply reach out. Show us you’ve put in the work, and you’ll be eligible for a full refund. You can read the full details here.
Still have questions?
Let's chat!
Ready to invest?
Payment Terms
You may choose between a single payment of $849 (due immediately) or 12 monthly payments of $72 . If you select a payment plan, you must pay the initial payment today of $72 and then your selected payment method will be automatically charged the following 11 payments on a monthly basis, for a total payment of $864. If you opt for monthly payments, you will remain responsible for those payments unless you obtain a refund according to the Program’s Refund Policy set forth here. You may not cancel or avoid these payments except through the Refund Policy. In the event that any payment is not made, the Company shall immediately suspend your access to the Program and any bonuses. Full Terms and Conditions of the course can be found by
clicking here.
EARNINGS DISCLAIMER
Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is as at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.
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